In 1954, in the heart of Paris, Véronique Michel-Dalès created "les jeux de Djeco" (Djeco Games). The name refers to the gecko, a little lizard from South-East Asia said to bring good luck. She was a true pioneer! At this time few women or mothers dared to launch their own business.
Bold and creative, she designed educational and delightfully fun games. The venture began with a collection of colourful dominoes for learning letters, numbers, syllables and addition. She then went on to imagine more illustrated games such as Le Loto des 4 jeudis, Bondo, Télécolor and L'Auto-rallye for girls and boys.
Her beautiful, clever and imaginative games were hugely successful and her talent was recognised with four Oscars du jouet awards (the French “Oscar of Toys”) in the 60s.
Her son Fréderic quickly became tester-in-chief of all her inventions and grew up nurtured by the magical idea that work was play.
Djeco then fell into a deep slumber until...
In 1989, Frédéric decided to awaken our sleeping beauty and, naturally, make the family business his playground. In the beginning, he visited the four corners of the earth in search of unique toys and games to import to France. Then, on his travels, his imagination whipped up ideas for products that were nowhere to be found on the market. All that remained, was to create them!
In 1993, gifted with artistic skill uncommon in the world of toys, he began to devise original collections, revitalising the range of toys and games on offer in France.
Since 1954, everything has changed and stayed the same at once. Djeco has undergone an amazing transformation while remaining true to its values. Today, in our historic workshop, just a stone's throw from the Seine, a team of 70 passionate employees cultivate their inner child. 30 among them work diligently, but without taking themselves too seriously, to come up with toys and games. They continuously reinvent an entire world for children, with a sense of freedom that Djeco cherishes, doing away with commercial constraints and giving free reign to imagination.
In 1954, in the heart of Paris, Véronique Michel-Dalès created "les jeux de Djeco" (Djeco Games). The name refers to the gecko, a little lizard from South-East Asia said to bring good luck. She was a true pioneer! At this time few women or mothers dared to launch their own business.
Bold and creative, she designed educational and delightfully fun games. The venture began with a collection of colourful dominoes for learning letters, numbers, syllables and addition. She then went on to imagine more illustrated games such as Le Loto des 4 jeudis, Bondo, Télécolor and L'Auto-rallye for girls and boys.
Her beautiful, clever and imaginative games were hugely successful and her talent was recognised with four Oscars du jouet awards (the French “Oscar of Toys”) in the 60s.
Her son Fréderic quickly became tester-in-chief of all her inventions and grew up nurtured by the magical idea that work was play.
Djeco then fell into a deep slumber until...
In 1989, Frédéric decided to awaken our sleeping beauty and, naturally, make the family business his playground. In the beginning, he visited the four corners of the earth in search of unique toys and games to import to France. Then, on his travels, his imagination whipped up ideas for products that were nowhere to be found on the market. All that remained, was to create them!
In 1993, gifted with artistic skill uncommon in the world of toys, he began to devise original collections, revitalising the range of toys and games on offer in France.
Since 1954, everything has changed and stayed the same at once. Djeco has undergone an amazing transformation while remaining true to its values. Today, in our historic workshop, just a stone's throw from the Seine, a team of 70 passionate employees cultivate their inner child. 30 among them work diligently, but without taking themselves too seriously, to come up with toys and games. They continuously reinvent an entire world for children, with a sense of freedom that Djeco cherishes, doing away with commercial constraints and giving free reign to imagination.